Our Pro and Exec product marketing programmes are one time payments for an annual membership. We accept payment via credit card (Visa, MasterCard, American Express), PayPal, and bank transfer.

Insider members get access to 2 templates. Pro and Exec members get access to all templates including: Win/Loss research email, win/loss interview questions, customer feedback questions, competitor intel checklist, competitor SWOT analysis, competitive intel tools, business case template, B2B/B2C persona questions, B2B/B2C persona templates, Jobs-to-be-done canvas, messaging framework, storytelling framework, Go-To-Market template, product mapping template, Battlecard template, sales script, sales enablement module slide desk, onboarding framework, customer case study questions, onboarding module slide deck, and more!

The competency framework is a set of core competencies needed by individuals (and teams) in order to achieve product marketing excellence. It lays a foundation of best practices and a talent development roadmap for your sales, product and marketing teams.

Office hours are 1 hour sessions of “ask me anythings” over Zoom. You can use the sessions to discuss your ideas, messaging, research, plans, or anything related to product marketing and sales enablement in an open and collaborative environment.

Coaching sessions are 1:1 private sessions with an experienced product marketing expert. You can use the session to iron out your messaging, positioning tactics, Go-To-Market strategy, website structure & design, and more. You can use the 1:1 sessions for any product marketing or sales enablement topic(s) of choice. 

Our marketing programme is perfect for:

• Early-stage startup founders who need to land their first users and customers. 
• Founders of SMEs whose company has grown and need help with understanding what audiences to focus on, what features to highlight, what messaging will land, or how to structure your website.
• Junior or first marketing hires who need guidance or to ramp up on Product Marketing best practices.
• Marketing leaders who want to pivot or learn more about the product marketing discipline, and/or provide their teams with access to best practices and templates. 

Our marketing program can apply to both B2B and B2C business models, but the majority of the examples and industry experts are from the B2B space. We do have several members who are building B2C products

Product marketing is a unique discipline, but it is not unique to one industry or sector.

The principles of product marketing can (and have!) been applied to B2B & B2C companies across all industries with significant success. Companies who successfully productise their services stand to significantly gain over their competition.

Insider members will have free access forever. To avail of the premium membership resources and content in Pro and Exec, you must pay an annual membership fee. You will have access to everything for as long as you wish to stay in the programme for.