The driving force of getting your products to market
- And keeping them there
ProductMarketing.ie is the glue that connects your products with customers to guarantee product market fit. We are the voice of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. All at the same time.
Bringing it all together
From startups to enterprise, we work at the intersection of your business to ensure product market fit. This means that customer focus must be filtering through each function internally, in order to express the distinct value of your solution to the customer externally.
Product
We make sure your product team know’s what we’re marketing and when we’re marketing it.
Marketing
We ensure your marketing team are fulfilling promotional activities and optimising each channel.
Customer Success
We keep a pulse on what customers are saying, prevent churn and identify up and cross sell opportunities.
Sales
We work with your sales team to ensure your value proposition is not being over or under sold and aligned with your customers’ requirments and expectations.
ProductMarketing.ie Vs. Alternatives
We’re a product marketing consulting firm, not a marketing agency. What’s the difference?
To ensure success, we embed our consultant’s directly within your organisation, unifying ourselves with internal teams and functions. We aren’t a third-party agency – we’re fully integrated with your business.
ProductMarketing.ie Consulting:
- Product-Specific Research: In-depth research on customer needs, pain points, and preferences.
- Competitive Analysis: Identifies opportunities for differentiation.
- Customer Personas and Segmentation: Creates tailored personas and segmentation strategies.
Marketing Agency:
- Broad Market Research: Offers general, non-specific market insights.
- Surface-Level Insights: Focuses on broad trends, not deep product-specific insights.
- General Audience Targeting: Uses generalised personas, not perfectly aligned with the product’s target audience.
ProductMarketing.ie Consulting:
- Tailored Positioning Strategy: Highlights your product’s unique benefits, outcomes, and differentiators.
- Custom Messaging Framework: Creates messages that address the target audience’s needs.
- Alignment with Product Vision: Ensures messaging aligns with the product’s vision, roadmap, and customer expectations.
Marketing Agency:
- Brand-Level Positioning: Can dilute the product’s unique selling points.
- Generic Messaging: Uses broader messaging that may not fully convey the product’s value.
- Limited Product Focus: Messaging may not align closely with the product’s development and lifecycle.
ProductMarketing.ie Consulting:
- Go-to-Market Plan: Develops a strategy covering pre-launch to post-launch.
- Cross-Functional Coordination: Collaborates with product, sales, and marketing teams for a unified launch.
- Targeted Campaigns: Focuses on campaigns on specific channels to drive traction and growth.
Marketing Agency:
- General Marketing Campaigns: Effective at the brand level but lack product-specific focus.
- Standard Launch Tactics: One-size-fits-all tactics that ignore unique product aspects.
- Less Involvement in Product Launch: Less team coordination, leading to misalignment.
ProductMarketing.ie Consulting:
- Custom Sales Tools and Training: Creates sales materials and training to help teams sell the product.
- Close Sales Collaboration: Tailors materials based on sales team needs.
- Ongoing Sales Support: Updates materials as the product evolves.
Marketing Agency:
- None or General Sales Support: Provides broad, non-specific sales materials.
- None or Limited Collaboration with Sales: Less interaction with the sales team, leading to less effective enablement.
- None or Static Sales Materials: Tools and materials are less frequently updated.
ProductMarketing.ie Consulting:
- Customer Journey Mapping: Covers the entire lifecycle, offering insights and strategies to maximize value and reduce churn.
- Customer Feedback: Gathers and analyzes feedback to guide product development and engagement.
- Customer Relationship Management: Shapes strategies for long-term loyalty and satisfaction, adapting to customer needs.
Marketing Agency:
- Campaign-Based Engagement: Focuses on individual campaigns over ongoing customer relationship management.
- Little or No Post-Purchase Involvement: Less involved after the initial purchase, missing upselling and retention opportunities.
- Reactive Strategies: Reacts to client feedback rather than proactively managing the customer journey.
Our Mission & Values
Our mission is to empower companies in Ireland with innovative go-to-market strategies that drive product market fit, growth and success.
We value honesty, collaboration, creativity, and drive, ensuring that every project we undertake aligns with your goals and your audiences needs.
Honesty
With a focus on high-growth results, our team combines expertise in product marketing, sales enablement, and design to deliver exceptional outcomes for our clients, honestly.
Impact
We take pride in using marketing for good. This means driving growth at organisations whose products and servies are having a positive impact on the world.
Drive
Our commitment to excellence is reflected in our meticulous approach to every project, ensuring that we exceed client expectations and deliver measurable results.
Creativity
We are honored to be recognized in the industry for our innovative strategies and impactful results, which motivate us to continue pushing the boundaries of product marketing.